In March 2018 I gave a talk on Boiling Frogs 2018 – the software craftsmanship conference in Poland. In the talk titled “Share your knowledge and build your personal brand: 7 steps to effective writing” I spoke to IT professionals and enthusiasts on how they can share their knowledge or ideas and promote their personal brand at the same time. The room was full and, hopefully, I was able to inspire some of the attendees to try their luck in the field of educational writing and speaking about what they know.
See additional materials here (in Polish).